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About us

Anthony and Christopher Donnelly were born in Wythenshawe, Manchester. They were raised in and around the business of scrap metal, with their family’s breakers yard based in the centre of Manchester. In those early years they lived in Benchill, Wythenshawe, which was then the largest council estate in Europe.

The boys soon became notorious on the estate, travelling the length and breadth of the UK and Europe with their beloved football team but that all ended with the advent of Acid House and the explosion of the summer of love.

Their sister Tracey worked for the infamous Factory Records and it was Tracey who introduced Anthony and Chris to the world renowned nightclub, The Hacienda. Tony H Wilson immediately took a shine to the maverick siblings and soon became their mentor.

Anthony and Chris soon got down to business in the Acid House scene and joined ranks with London promoter “Sunrise's” Tony Colston-Hayter and began organising some of the biggest and since unrivalled raves the North and South had ever witnessed.

“Sweat It Out” was Manchester’s first illegal warehouse party, which has now gone down in folk law, some say on par with the seminal and groundbreaking Sex Pistols gig at Manchester’s Free Trade Hall.

Among the crowds that were witness to this pioneering event were some major up and coming characters from the burgeoning music scene that included Noel Gallagher, members of the Stone Roses, Mike Pickering was the brothers resident DJ from the hacienda....... Also in attendance were established artists such as The Smiths and New Order and major players from the music industry who were drawn to this new and exciting movement that was unfolding.

Before long the brothers managed to put on the largest rave the North had ever seen, called ‘Joy’, taking place in Ashworth Valley where 50,000 people showed up and subsequently carried on for 24 hours, which in turn gave rise to the tagline 24 hour party people, made infamous by the Happy Mondays who were and still are, firm friends of the boys.

The brothers had soon acquired a status for throwing the best parties in the UK, their notoriety catching the unwanted attention of the national authorities. Parliament held an emergency meeting to pass a new bill in which MP’s traveled to London and named the Donnelly’s personally as being a menace to society and the main organisers behind this revolution they called acid house. ......it was time to move on…

Clothes had always been the brothers ‘thing’ from being involved in the early football casuals scene. Looking for another direction to vent their passion, a decision was made that they would form a brand that epitomised, their experiences and their attitudes and ultimately them.

Gio-Goi was born....

The brothers burst onto the fashion stage in London and Paris taking an entourage of friends along with them, causing mayhem along the way. It was more like a rock and roll band as opposed to a rock and roll brand. Vivienne Westwood was quoted as saying Anthony and Christopher Donnelly were at the forefront of fashion and music, ambassadors for a generation. Still making that link between music and fashion, the boys have a new generation of rock and roll celebrities wearing their products, they include Wu Tang Clan , Calvin Harris, Deadmau5, Rihanna, and Idris Elba to name but a few.

Currently in negotiation is a biographical film about them titled "too much rock n roll" after the infamous Pete Doherty collection , laying out their trail of destruction, ups and downs, highs and lows that will be played out on the big screen in which Stephen Graham will play Anthony Donnelly. (Stephen is currently playing Al Capone in a Martin Scorsese HBO series.) After the release of their hugely successful autobiography still breathing was grabbed by trainspotting film maker Irvin welsh Anthony and Christopher continue to break down barriers and continue to break the rules with Gio Goi challenging all the major brands with their unorthodox style of marketing and rock and roll history and are sure to turn heads with there new collections and attitude with a new generation of Donnelly’s coming up behind them.

Welcome to their world.