Cue-wielding former hellraiser and Gio-Goi wearer, Ronnie O’Sullivan has risen to the top once again, beating out competition from Ali Carter to become World Snooker Champion for the fourth time.

O’ Sullivan said of yesterday’s win, “It’s been very, very hard. Anyone who comes here and stands at that table for 17 days, blimey it’s the equivalent of doing the Iron Man.”

With talk of a sabbatical ringing in the air, he added “I’ll take six months off and see what happens at the end of that.”

At Gio-Goi HQ, we certainly hope to see him back next season.

Ronnie O’Sullivan, pictured here, in Gio-Goi Recked Joggers.

Our new range of tees aren’t for the faint-hearted. Top rung, top shelf.

So sit back, relax and take in this 55 minute trip over your lunch break, and prepare to be booking next year’s holiday early. Enjoy.

Envying Hardwell’s Gio-Goi Contraband tee? This style’s now sold out, but check out Trashed for a similar take.

Chinos have made a resurgent comeback, and frankly they’ve been long-needed.  The new wave of chinos span the void between jeans and trousers brilliantly, solving the eternal conundrum of being under or overdressed.

Stick in neutral with beige, grey or navy options or forge ahead with this season’s hot tip; powdery blues and pastels. Worn with a white tee, they look clean, fresh and bold. Paired with a darker shirt or knit and they take on a trend-led edge. For the experimental amongst you, contrast with another pastel or block colour to create an impact.

Shop Chinos Now

It was the night that even a hurricane couldn’t hold back. Introducing DJ Yoda for Gio-Goi at Sub Club, Glasgow (minus the Bawbag).

The classic Gio-Goi logo tee is never far from our minds when designing a new collection. For SS12 the logo stands proud in a series of bright pop colours, and the tee shape has been revisited in a slimmer line.

Contrast the Twistlab Tee, as demo’d above, with soft coloured chinos for a fresh look.

Get flexing those tricep, bicep and creative muscles Gio-Goi guys. Submit your photo now to be in with a chance of winning undies for a year, and a feature on the Gio-Goi Facebook Page and Wired blog! Simply email marketing@gio-goi.com with your pic, or post on our Official Facebook Page. Competition closes 23.59 PM 27.02.12. Gio-Goi’s decision is final.

It may be a little early for Spring-wear, but it doesn’t hurt to plan ahead. Cue our Spring Summer 2012 Gio-Goi Lookbook, packed full of transitional wear all the way through to high summer must-haves. For you eager fashion beavers, have a flick through the lookbook preview here!

Last Thursday, Glasgow saw scratch-maestro DJ Yoda headline a roadblock night in top venue Sub Club, exclusively for Gio-Goi. Our friends at Clash Music were there to review the night as it happened. This is what they had to say…

DJ Yoda might be a master of the turntables and one of the best mixers in his trade, but even he cannot compete with a Hurricane in mid-December. So it is that the original free show put on by Gio-Goi at the Sub Club took place on February 16th; a Thursday night, but one that saw the Subby packed with many fans of his innovative style.

The support act is Boom Monk Ben, who gets the crowd dancing early on before Yoda arrives, with a set that mashes up electro, house, hip hop and pop. This sets the night up perfectly for Yoda, and by the time he arrives, everyone is already in the mood.

The low ceiling drips with sweat and there is barely enough room for anyone to have their arms anywhere else but above their head, smacking it. The atmosphere is healthy, and is never in any danger if becoming too intense like the Sub Club can sometimes be with other DJs.

From ‘60s rhythm and blues to classic ‘80s and ‘90s hip hop, Yoda moves from genre to genre and decade to decade with an unpredictable genius, the whole time making it seem like perfect sense. Who else would mix Adele with Jamaican Dancehall and make it sound so natural?

Instead of taking the easy way out like so many DJs today do live, and hiding behind expensive software packages, Yoda channels the art of the DJ in its most primal form; his supreme scratching is prominent throughout without detracting from the tunes he plays.

Never one to take himself too seriously or allow the crowd to do the same, he drops in ‘Donald Where’s Yer Troosers’ at one point as well as his trademark samples of theme tunes and pop culture references. An extended mix of the Super Mario theme tune in particular gets a great reception.

Time seems to stand still while Yoda plays, and it’s hard to tell how long he has been on for. The crowd are lost trying to keep up with the genre changes and song switches and trying to second guess what Yoda will play next. By the end of the night DJ Yoda has left the clientele drenched in sweat in a confused mess, still trying to fathom how he ever thought to mix that tune with that one.

After two hours of standing in the furnace that is the Sub Club, on a floor that vibrates with his heavy bass and backbeat, Yoda can leave the Sub Club and Glasgow confident that everyone there will tell anyone that wasn’t, they should have been.

Review courtesy of Clashmusic.com / Words by Stephen Walsh

Everyone at Gio-Goi HQ has invested in the Jarka Parka this season- and with good reason. This badboy has very much kept the snow from the door, leaving the harringtons, leathers and lightweight zip-thrus of the more clement past trembling in its wake.

This high-performance jacket’s assets read like that of a ritzy glitzy sportscar. So here we go <deep breath>.. This parka boasts internal quilting, double front fastening, drawcord waist, storm cuffs, borg hood lining, welt pockets, vent eyelets and Gio-Goi rivets, epaulettes, faux fur hood trim and all in a heavyweight cotton canvas as standard.

So our advice would be to get in on the act. It’ll get you through the rest of this Winter, and a snowload more to come, guaranteed.

Sick of Winter’s threads, but still dressing to keep out the chills? Enter our new range of transitional knits.

From stripy, lightweight close weaves  to cable knit cardigans and shawl collar jumpers, these Gio-Goi jumpers layer over tees and shirts, and slide in under your heavier parkas and rain-proof essentials.

Our bestseller, the Kable Cardigan is available to buy now in both Navy and Off White- two classic colours which will ensure you never look like you got dressed in the dark. And they’ll be perfect for the pub beer garden on those Summer nights we’re fixating on.

After the havoc wreaked by Hurricane Bawbag back in December, we have been chomping at the light saber to re-schedule our DJ Yoda gig, to be held at Sub Club, Glasgow.

And we’re happy to say that now is that time. On the 16th Feb 2012, Sub Club will fling open its doors to a Clash Mag supported Gio-Goi line up, also featuring Boom Monk Ben.

Those that were lucky enough to get tickets the first time around (and then unlucky enough to get blown off) will of course get first dibs, but we will be re-opening the application form so you can apply for a new batch of free entry tickets. Check back here for details and we’ll let you know where to sign up.

To whet your appetite in the meantime, check out the video of DJ Yoda at London club Matter, below. Not too shabby eh?

Whilst we were boozing it up over Christmas, top Manc bloggers and fashion industry insiders Jordan McDowell (from Fashion Rambler) and Lynda Mojo (from Body Confidential) were busy awarding their 2011 Fashion & Beauty Awards – and we’re chuffed to announce they awarded Gio-Goi the Menswear High Street Retailer Of The Year gong! Here’s what they had to say about us…

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The biggest night of the year is upon us – New Year’s Eve. To ensure your night is a good’un, follow our foolproof guide to what to wear…

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There’s now up to a MASSIVE 70% off in the official Gio-Goi sale. Get involved: click here to shop menswear and here to shop womenswear.

With the Gio-Goi sale in full swing, we’ve gone and made things even sweeter by choosing our top five best sale buys. No bother…

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Merry Christmas to one and all.

The Gio-Goi sale is officially ON, with savings of up to 50% to be had – think of it as an early Christmas present from us to you (’cause we’re just nice like that). And as Xmas bonus, there’s still time to order in time for the big day – just place your order before 2.30pm on Thursday 22 December (clicking on Express Delivery at checkout) to get your gear in time.

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Since Gio-Goi’s inception in 1988, our history has been an essential part of who we are. Click through now to be taken through our heritage timeline, from the Eighties rave scene in the North to standing alongside the biggest names in music today.

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Save yourself from a yuletide roasting and get shopping for your lady-love sooner rather than later this Christmas. As voted by the lasses at Gio-Goi HQ, these items are top of the wanted list.

The Disorder mag party, thrown in celebration of their 37th issue feat. cover star Example, was not only a showcase in a night out done well but our latest Gio-Goi Contraband styles. Check out a selection of pics from the night here or the full album on our facebook page.

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And on the theme of celebrating, the high-top junkies amongst you will be chuffed to know that the Citroen DS3 Racing High-Tops are back and available to buy now. The first injection was a complete sell out within days, so with limited units available our advice would be to put pedal to the online metal.

And lastly, but by no means leastly, we’re about to bring you a gift idea you will hate us for (who really wants to start mulling over the complexities of Christmas yet?) and love us for in equal measures.

Introducing the Navvy Knitted Hat, complete with pom pom and dangly toggle bits. More seriously though, this number wil not only serve to keep shell-likes cosy for incoming winter but also lends some serious cred to any outfit. Little known fact; stitched in is a line you’ll find on a number of our styles “118-135BPM” which just so happens to be the Beats Per Minute tempo for most dance music tuuuunes.  Now you know!

JAI HO! WELCOME TO OUR MANAGER FROM MANCSS

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DJ Hardwell & Nicky Romero Official Teaser feat. Gio-Goi

Student populus of the North, we are throwing our first exclusive Student event at the Gio-Goi Manchester Store TOMORROW.

As well as a whopping 20% discount, we’ll have beer on hand (what kind of student event would it be without our frothy friend) and white hot entertainment in the form of DJ duo Heavy Feet.

So get your mates, course pals, hall Bobsleigh team to the Manchester Arndale from 5pm-9pm.

Want to know what’s going down in our Manchester store in real time? Head to the blue bird and follow the brand @giogoiofficial or the store @giomanchester.

The sun is shining and sale is running riot. What could be better?! With up to 30% off current season lines, and 70% off clearance lines, now’s the time to jump in and give the man (or woman) in the mirror a wee spruce.

Shop Menswear Sale

Shop Womenswear Sale

The Citroen DS3 Racing & Gio-Goi Pop Up Shop, Brick Lane

The long awaited Gio-Goi & Citroen DS3 Racing High-Tops have now hit the site, and are available to buy in Sizes 8, 9, and 10.

Using black tumbled leather with waxy finish, rubberised sole and soft leather lining, these trainers are engineered to ensure they flex perfectly with the movement of the foot whilst driving.

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Citroën and yours truly have come together in a unique partnership to create a limited number of high-spec high-tops based on Citroën’s DS3 Racing.

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Citroën and yours truly have come together in a unique partnership to create a limited number of high-spec high-tops based on Citroën’s DS3 Racing.

This one-off footwear collab takes inspiration from the DS3’s high quality materials and visual styling cues. Using black tumbled leather with waxy finish, rubberised sole and soft leather lining, these trainers are engineered to ensure they flex perfectly with the movement of the foot while driving. The DS3 Racing by Gio-Goi shoe is a strictly limited line of footwear with just 100 pairs being produced. These will be available online at Gio-Goi.com and at THE pop-up store in East London, which will be open on 13th,14th & 15th September, pinnacled by a party on Wednesday 14th September featuring an incredible line up. Sign up to our newsletter to be in with a chance of winning tickets to this amazing event AND be in with a chance of hot-wiring a pair of these high performance trainers.

www.gio-goi.com/DS3Racing

Taking wardrobe classics, such as modest pair of Chinos, and adding a twist is the smartest way to bring threads up to date. This week we’re launching a range of styles which have achieved exactly that, through contrast edging, collars and cuffs.

Our Drum Trousers have proved a massive hit with Gio-Goi fans. The simple Chino shape in a mid cream, has been moved on a step by bringing up the length a couple of inches and adding the fine blue stripe fabric to fashion-roll hems.

Equally, the Prang Polo (available in Navy and Charcoal) is an easy go-to. Denim, chinos and shorts all make easy pairings. But to stop your look fading into the background, contrast collars and highlight chest details work together to bring you up a sartorial notch.

For those occassions requiring a finessed turn-out, reach for the Snape shirt. Set apart from workwear by the darker design details, tuck in for streamlined style or leave loose to nail smart-casual. Easy when you know how eh?

Citroen DS3 Racing Shoe by Gio-Goi- Teaser Video

Shot at the infamous Collyhurst Boxing Academy, Mike Jennings can be seen training, sweating and styling out looks from the Autumn 11 drop of Gio-Goi Trakstar- a collection of sport-inspired, fluro urban lines for serious hard hitters.

It’s about time Gio-Goi came back to where it all started. Gio-Goi Manchester opens its doors on the 25th of this fine month in the Arndale. Drop by to see our new store fit and the latest Autumn 2011 range.

And to celebrate, we are re-creating one of the raves, thrown by Gio-Goi brand forefathers at Moho Live. For tickets to this one off event see details above, click through to our competition page now.

Can’t quite bear to think about heavy winter jackets as yet? Fair enough.

May we suggest in their place our quilted numbers, available as both menswear and womenswear. Light enough to grab on your way out, but warm enough to keep you going when the pub garden chill kicks in, these new lines are great for the transitional seasons.

It’s tough.  One dodgy backpack and you’re screwed for the rest of your term days- which is where we hotstep in.  Our New Skool range aims to separate geek from chic in one swoop. Think simple stylish lines that look make the grade either side of those gates. 

First step – the bag.  Try the Bookee Bag for all your, erm, books or the Bering bag for something a bit bolder.  Team with a Deepa Tee and Kaos Knit and you have the foundations of student-style well done.

Cross your t’s and dot the i’s, by investing in a playground worthy Winter warmer. Check out the uber trendy quilted Squeeler Jacket or the Joser Jacket which comes in a freeze-rejecting wool mix and oversized pockets for storing protractors, calculators, illicit chewing gum stashes and the like.

Top off with a rousing re-enaction of Canned Heat in your next assembly, and you’ll be destined for top of the class. Promise.

Perfect for the in-between seasons, this lightweight oversized-neck jumper is a great additional layer.

The Ecowel Top comes in a soft jersey black and would be right at home over denims, shorts and your finest trewsers. And not a bad sartorial choice bank-balance wise either at only 35 smackers. Shop Now

Come the end of this week, Gio-Goi.com will be shipping internationally. From Alabama to Zimbabwe, there will be no limits to our Gio-Goi brand fans. We’ll announce the launch as soon as it’s live on this here blog.

We’re not ones to wish the last sunny days of Summer away, but the sight of mini-diva Dionne in our Reachout Hoodie has us thinking about snuggling up in a brand new sweat. Hop to the head of the queue and secure yours now- this sellout style comes in Frost Blue (pictured above) Charcoal Marl, Panther Pink and Winter White. Shop Now

New to the site this week…

Soft jersey and fine knit layers work with lined joggers and relaxed, cuffed denims to make the ultimate lounge-lover wear. Keep to navys, greys, whites, blacks and neutrals with highlight pops for timeless casual style. Perfect for the morning after the night before. Shop Now.

Acidic fluro tees with graphic statements, contrasted with shorts, denims and cuffed trousers really pop with colour block accessories. The sun is shining and the weather is sweet so clash up during the day, and pare back at night for authentic Ibizan cool. Shop Now.

Cultivate great Gio-Goi cred early on, with New Skool- a selection of black, white and grey lines perfect for term time, and stylish enough for town. Shop Now.

It’s all so hazy now, but if the sore heads are anything to go by, last night’s party definitely didn’t disappoint. It’s safe to say Cream’s 17^th birthday put the Average Jo’s teenage knees-ups to shame. 

Super-club Amnesia was rammed from the get-go, bursting at the seams from 1am and continuing to get even busier with queues still raging at 5am as the sun came up.

Sean Hughes and Gareth Wyn had both the terrace and the main room ready to explode. By the time Paul Van Dyk and Calvin Harris jumped on the decks, practically every tune had been dropped, ensuring the baying masses went crazy.  And the vibe in dance-mecca Amnesia ramped up yet another notch once Ferry Corsten and Laidback Luke started tearing it up.

Highlights included big tunes from MGMT, Aloe Blacc, David Guetta and Calvin Harris on the terrace, followed by anthemic numbers in the main room such as Underworld’s Born Slippy.

For those of you who weren’t lucky enough to make it down, ensure you get yourselves to Cream, sponsored by Gio-Goi, sooner rather than later. With a line up boasting Above & Beyond, Eddie Halliwell, Calvin Harris & Laidback Luke, you may have missed the birthday, but this party is running all summer.

Get your rocks out as Fashot.TV jams out with Daystar, pops into Gio-Goi HQ and also interviews the co-founder of Barneys! All in the name of fashion. Enjoy!

Interview courtesy of PlanetNotion.com

The Gio Goi brand, who stand for what and who they are, has been a worldwide hit since it relaunched in 2005. Here we speak to Adam Ward, the footwear designer at the label, about drawing shoes in art class and how he wouldn’t change his job for anything, even Olympic championship.

PN: How did your career as a footwear designer at Gio Goi come about?
AW: My journey with Gio Goi footwear started just over 1 year ago, while working for an American brand, Pentland approach me about a young casual fashion brand they are in partnership with, with my passion of casual sports footwear and after meeting the team the energy and passion for Gio Goi was clear to see, which made my discussion to join the team easy.

PN: What influenced you to focus on footwear design? Is it a world that you have always been destined to work in?
AW: From an early age I have always loved sport and in every subject at school I would try and involve sport as much as I could. From as early as I can remember I used to always take shoes or trainers into my art classes to draw which I guess is where my passion for drawing shoes began to grow and develop. My main hobbies have always been sports and Design, while finally realizing I wasn’t ever going to be an Olympic champion the ideal option was to combined my 2 loves of design and Sport, which naturally lead me into footwear design. I don’t know if I was destined to be a footwear designer, but I wouldn’t change it for the world.

PN: Tell us a little about Gio-Goi as a brand and how does this brand identity influence your designs?
AW: Gio Goi is a British fashion brand created in the 1980’s and has recently been re-launched in 2005. The Label has its roots in the Manchester band scene of the late 1980’s, which mixed indie rock and dance music. The Gio Goi brand oozes energy, passion and color. The brands image is young, fresh and original with the clothing and footwear teams working closely together we are trying to create a ‘Gio Goi look’ rather than individual products and the brands heritage has to be at the forefront of this.

PN: When designing the Collections do you have a particular type of consumer in mind?
AW: Gio Goi has three key DNA segments, CONTRABAND: the pioneer fashion label that fuses casual wear and denim with a rock ‘n’ roll spirit, GIO GOI MAIN: Engineering and considered urban casualwear and denim and TRAKSTAR: Young casual sportswear with a fresh twist. This DNA helps us identify a look and feel for what each consumer needs and desires our in each area, giving us a clear design brief for each consumer.

PN: The AW11 Collection consists of an eclectic mix of styles and colours- how would you describe it and what kind of things influenced the collection?
AW: The main influence has to be the brand and what we stand for and who we are, that has to at the heart of every collection. We also need to be aware of the key trends for the season which in this case was a very strong military theme, but giving that trend the ‘Gio Goi factor’. At the same time as looking at the key fashion trends I also make sure I look outside of footwear and clothing to see the handwriting of other brands in other industries such as product design and car designs as detailing is key in these areas.

PN: What is in store for Gio Goi over the next six months?
AW: The next few months will be very exciting for Gio Goi, with the launch of the Gio Goi footwear collaboration with the Citroen DS3 racing, as well as the Launch of its Manchester store which is a key market for the Gio Goi brand. Plus the launch of the new SS’12 range which takes on a new direct for Gio Goi footwear. Watch out for it!

In June 2011, we opened our Gio-Goi green doors to Buchanan Street, Glasgow. And to celebrate, in conjunction with music mag demi-gods Clash, we threw a roadblock gig at Stereo for a host of competition winners and fans of the incredible line-up including The Subways and the Young Aviators. View the gig gallery here.

Gio-Goi emanated from the hedonistic dance scene in the late 1980s and today our clothing is still more than just merchandise. Music is where we started- an attitude, a way of life and we’re proud to stand alongside the biggest names in music.

Name: Juls Dawson Nickname: Stools/Bearded lady/Doodman/Co-relauncher/Frodo/Cubiekid/shoebox head

Gio-Goi Position: Currently sat at my desk typing this (and Menswear Sales Supremo)

My favourite Gio-Goi style at the minute has to be: Mine! They don’t call me the fashion guru for nothing!

My Gio-Goi highlight so far is: Too many to mention, but going up on stage to collect “Young Fashion Brand of the Year 2009” at the fashion industry’s version of the Oscars!

My daily uniform is: I sell the gear to all the retailers 6 months in advance, so I rotate the next season’s threads daily! I’m a walking, talking sneak preview of what’s to come!

My first album was: Revolver, The Beatles

Best gig I’ve ever been to: It was a gigathon TBH that lasted 4 years….every Saturday from 1988 until  1992 at the Hacienda nightclub, Manchester, England, (RIP)

The last night out I had: They kinda blur into one….ask me my last night in!

If I was a drink, I’d be: I’m kinda known for my 25 love affair with Stella….has to be Le Grande, with embossed logo.

My worst job ever: Chambermaid(man) in a Blackpool B and B (I got fired!)

The strangest thing I’ve ever seen: Anthony Donnelly, one of the co-founders of Gio-Goi, on a legendary night out, when I wrapped his head in cling film and made him smoke through an airway I made for him through his nostrils.

My Favourite Thing: Wrapping Anthony’s head in cling film (see above)

What makes me cringe is: Polka dots….I hate them!

My Dodgy Habit: Can’t put that on here! Sorry …

I’d like to look like: Me! (but 15 years ago in my prime!)

The last time I lied: Quite recently actually…..See above question 3!

Have I ever been arrested? Only when I drove my Mum’s Jaguar into a lake….I kinda spoilt her holiday with that phonecall!!

If I could be any fictional character I’d be: Dudeman….he fights crimes of fashion.

We Sale it like we mean it. 20% off? Pssssshhh 30% off? Nah. 50%-75% off? Much nicer ring to it.

Get all you’re Gio-Goi gear at a whacking discount in our ultimate Sale event. You’ve got about another week to bag it or lose it, as our sale isn’t hanging around.

Nickname: JDILLA or JAY JAY
Gio-Goi Position: Head of Accessories
 

My favourite Gio-Goi style at the minute has to be: Tieson Boxers (guess, what they’re in the Sale at the min for a tenner Shop Now)

My Gio-Goi highlight so far: Being featured on this here blog.

My daily uniform is: Something from the Gio Showroom rails…ssssssh!

My first album was: Ermmmmm….Off The Wall by Michael Jackson I think!

Best gig you’ve ever been to: Roy Ayers and several unannounced guests in London was awesome but Method Man (Wu Tang) and Redman in London was just Nuts!!

The last night out I had:  Drinks at Gio HQ with the GG Allstars

Guilty pleasure: On a bad day there’s too many to list

If I was a drink, I’d be: Whiskey Sour

My worst job ever: Tough one…London Lamppost Light Bulb Changer or a Tower Block Window Fitter

The strangest thing I’ve ever seen: Very recently on the way to Gio HQ, I saw a woman running in the station, obviously late for work or an appointment. As she ran, her loose wrap-around skirt was coming down. It actually showed all of her knickers before she realised and managed to grab it before it came off completely….very funny!!!

If I had a time machine, I’d: Go back to 1960’s Italy (The Talented Mr Ripley) and chill for 50 years with Whiskey Sours in the sunshine. Or further back to the Wild West and be a gun-slinging Cowboy on a jet black horse married to Cheyanne Squaw living on an old ranch. Not that I ever thought about it LMAO

My biggest backfire: hahaha That’s bad I can’t say.

If quizzes are quizzical, what are tests?: TESTICLES…LOL… can I say that?

Feast your eyes and ears on this acoustic version of Prayin’ by Plan B. Shot at the Gio-Goi gig in honour of the Aberdeen store opening, this set was exclusive to only a generous handful of competition winners and you lovely blog readers.

And for a flashback to our S11 collection pics, modelled by Mr B see our selection below.

Only a couple of months ago we opened our Gio-Goi doors in Glasgow, supported by an incredible opening gig from The Subways.

Fast forward a few weeks and some of the lines sported by the boys in the trio have been reduced in our incredible Gio-Goi Sale event with all styles at half price.

Take a swizz at the piccies here and see if any of these numbers catch your eye. With the tees at £13.50, the polo at £15 and the hoody at £25 it’s a good time to stock up.

Not ones to flinch from a GRAPHIC graphic on a t-shirt, this week we’re welcoming our new statement jersey tees to the site. Click through to see our collection of lady-print perfection.

Into your boxing? Into Gio-Goi? (well, we certainly hope so. You’re here after all). Keep your shell-like to the ground for the introduction of our two Autumn collections to the site- Contraband & Trakstar. And in particular, some cracking images from British welterweight champion Mike Jennings (pictured above) donning both.

We’re still punting for a half decent summer but fail to prepare for the season ahead, and prepare to fail. So manage your transitional wear like a pro and invest in a Jepper Gilet. If the khaki/lime combo has got you running scared, check out the black/charcoal and grey/blue versions.

The Cream, Amnesia P-A-R-T-Y is now fully ramped and the deadly line-ups are set to continue throughout the season.

So take a gander at the Cream Dream Team below, and congratulate yourself on stellar organisational skills for booking THE trip already, or prepare to reach for your holiday fund. It’s one or t’other.

Thursday 21^st July

Main Room

Paul van Dyk
Ferry Corsten
Gareth Wyn

Mixmag Terrace

Calvin Harris
Chris Lake
Anthony Probyn
Jemmy

Thursday 28^th July

Main Room

Paul van Dyk
Eddie Halliwell
Adam Sheridan

Mixmag Terrace Presents Super You&Me

Laidback Luke
Fake Blood
Wynter Gordon (Live PA)
James Dutton

*** Cream Ibiza Birthday ***

Thursday 4^th August

Main Room

Paul van Dyk
Ferry Corsten
Gareth Wyn

Mixmag Terrace

Calvin Harris
Laidback Luke
Sean Hughes

Thursday 11^th August

Main Room

Above & Beyond
Eddie Halliwell
Adam Sheridan

Mixmag Terrace Presents Super You&Me

Laidback Luke
Wolfgang Gartner
Sean Hughes
Plus an exclusive live performance by one of the UK’s hottest artistes TBA

Thursday 18^th August

Main Room ‘Group Therapy Album Launch Party’

Above & Beyond
Ferry Corsten
Jaytech

Mixmag Terrace

Calvin Harris
Eddie Halliwell presents EDIT
Michael Woods
James Dutton

Thursday 25^th August

Main Room

Paul van Dyk
Giuseppe Ottaviani
Marcus Schössow

Mixmag Terrace presents Super You&Me

Laidback Luke
Wolfgang Gartner
MC V.I (Live PA)
Anthony Probyn

Thursday 1^st September

Main Room

Above & Beyond
Sander van Doorn
Gareth Wyn

Mixmag Terrace

Calvin Harris
Chris Lake
Burns
Andy Mac

Thursday 8^th September

Main Room

Paul van Dyk
Eddie Halliwell
John O’Callaghan

Mixmag Terrace Presents Super You&Me

Laidback Luke
Congorock
Grace Regine (Live PA)
Sean Hughes

Thursday 15^th September

Main Room

Above & Beyond
Ferry Corsten
John O’Callaghan

Mixmag Terrace

Calvin Harris
Michael Woods
Burns
Anthony Probyn

*** Closing Party ***

Thursday 22^nd September

Main Room

Paul van Dyk
John O’Callaghan
Gareth Wyn
Adam Sheridan

Mixmag Terrace

Calvin Harris
Chris Lake
James Dutton

Not too shabby eh? For more info on Cream, sponsored by Gio-Goi, or to buy tickets, click here http://www.cream.co.uk/amnesia/

We’re getting straight down to it in the Gio-Goi Sale and keeping it clean by taking half off all reduced lines.

The Sale event won’t last forever so fill your shopping basket ’til it runneth over sooner rather than later. Enjoy!

Heading to Ibiza? Look the part in our Cream meets Gio-Goi collaboration lines.

Featuring racer back shape, Cream & Gio-Goi logos and slim-fitting silhouette, these tees will take you from day to night (back to day again) easy peasy.

Ready your glowsticks!

Check these out for essential summer gear…grab them before they go forever.

Gio-Goi t-shirts – up to 50% off

Gio-Goi shorts – up to 50% off

Gio-Goi bags – up to 50% off

Have you ever seen a hoard of cocky VIPers, swanning past you in the club queue, looking effortlessly cool in their latest buys, smug in the knowledge that their night (and the booze consumption) is safely in the hands a willing assistant? Have you ever wanted to BE that cocky VIPer?

Well now’s your big fat chance. Picture it. You and three mates in Ibiza for one whole week (let them jostle for your affections). Sweet accommodation. Sweeter VIP club entries. A sunset boat trip. Transfers to and from the airports, clubs, trips. 100 smackers EACH to spend on Gio-Goi.com… Sounds alright doesn’t it?

Sign up to the Gio-Goi newsletter, and we will take that one lucky winner to those heady heights (with our very lovely competition partners Taste Ibiza who sort out all the organisational malarkey).

The competition is open now, and will close on the 1st September so get stuck in! Simply fill out a couple of details, and you’re in it to win it. SIGN UP NOW.

Swathed in swagger and Gio-Goi, this MC duo from Nottingham went down a storm at the BBC Introducing stage at Glasto last weekend.

They’ve recently been likened by BBC reviewers as having a “style of delivery which recalls Dizzee and Tempz at their best.” so expect to hear them all over your radio soon!

It’s not every day you come into work to find your office astro-turfed, surrounded by make up artists, photographers and a mob of models.

So as you can imagine there’s quite a buzz around Gio-Goi this fine June afternoon. And with the weather putting in a less than sterling effort these recent weeks, why not bring parklife inside?

So fast forward to Summer 2012 with these sneak preview behind-the-scenes piccies of our Gio-Goi shoot. Enjoy!

Name: Andy Joss

Gio-Goi Position:  Aberdeen Store Manager

My favourite Gio-Goi style at the minute has to be: Loving the drop crotch short, Hellman is a winner for me!!

My Gio-Goi highlight so far: Opening the first Gio-Goi  store was a great experience and meeting all the head office mob as well- was a real challenge but we did it….. eventually!!! 

My daily uniform is: Summer is here so my chicken legs are out I’m afraid- Hicking shorts and the Tranzam T-shirt… looking good!

 My first album was: Oasis.. definitely maybe a true classic I’m sure you’ll agree?

Best gig I’ve ever been to: The Plan B Secret Gig for the store opening at Snafu, Aberdeen. Free booze with good friends- an AMAZING night.

The last night out I had: I saw two seagulls fighting in the street. The most dumbfounding thing I’ve seen for a while. It was epic!

If I was a drink, I’d be: A WKD. Looks quite good but to be honest its cheap. My aim is to upscale and be a shot of vodka the next time I answer these questions.

My worst job ever: Packing Milk in a dairy factory, the worst week of my life. It was bloody freezing and had to wear a ridiculous hat with a cow on it!!!!!!!!!

The strangest thing I’ve ever seen:  This 10 year old kid on TV who could fit his arm down his throat and sing at the same time.  How would you even be able to figure that out?

My Favourite Thing: My X-Box. Where would I be without it?

What makes me cringe is: Seeing creepy people talking to perfectly normal people on the bus. I feel so bad for the normal person but at the same time I’m praying they don’t talk to me.

I’d like to look like: A better looking version of me. Or Gerard Butler as my girlfriend seems to prefer him!!

The last time I lied: A week ago when my girlfriend asked me if  I had eaten her chocolate. We had a huge row because she knew I was lying but I never gave in!! Sometimes you gotta lie.

If I could be any fictional character id be: Superman… but that’s probably too obvious. So I’ll say one of the TeleTubbies  just because they look like they got it easy.

Soul popstrel Dionne Bromfield popped into our showroom last week to model the fruit of our S11 & A11 collection labours.

Famed for a voice beyond her 15 years and relationship with Godmother Amy Winehouse, debut single ‘Yeah Right’ was an incredible smash followed up with recent release ‘Foolin’.

Keep your eye on this one…

Hundreds of items available now in the Gio-Goi.com sale. Up to 50% off the best summer lines. Our pick of the A-team? The Stokey- Our short sleeved, contrast check shirt. Shop Now.

Following the overwhelming success of the first event in 2010, Strawberry Fields Festival returns bigger and better in 2011 at its home in the beautiful Leicestershire countryside.

Taking place at Cattows Farm in Heather from Friday August 26 – Sunday 28, the festival has grown from a one day event to three in only its second year and boasts a sick line up. Having made the shortlist for Best New Festival and Best Small Festival at the 2010 UK Festival Awards, SFF2011 promises to offer even more this time around with five performance arenas featuring music from internationally renowned artists through to the best emerging acts.

And never ones to miss out on a top notch party, the Gio-Goi tour bus is rolling in to the Leicestershire countryside with an all star line up that includes Hacienda legend Graeme Park who will be dropping some classics, strongly supported by ‘Toolroom’ residents Pete Griffiths, Mark Storie and Matt Smallwood as well as our ‘Leaders Of The New School’ Ant Brooks and Sonny Wharton.

Smashing the Dance Arena this year will be Kissy Sell Out and Funkagenda with Jaguar Skills, Logistics, NuTone, A-Skillz and Pete Jordan also on the bill.

The Main Stage will be headlined by Kelis and Mystery Jets and will also feature performances from Beardyman, The Rifles, Get Cape Wear Cape Fly, Alice Gold and The Moons.

For more information on the festival, full line up details and tickets, head to strawberryfieldsfestival.co.uk

For the full album containing over 70 images, click through to the image gallery on facebook. View gallery now.

And it all kicked off last night… it’s going to be one hell of a hell of a summer.

Last night the Cream @ Amnesia opening party, sponsored by Gio-Goi was stacked to the rafters. The crowd were incredible, DJs truly amazing and the dancers scantily clad.

Stay tuned to WIRED for  images and vidoes of the night we’ll certainly never forget.

Essential links below!

Gio-Goi Menswear- up to 50% off  http://www.gio-goi.com/men.html

Gio-Goi Womenswear- up to 50% off http://www.gio-goi.com/women.html

Gio-Goi Tees- up to 50% off http://www.gio-goi.com/men/clothing/tees.html

Pile it high and pile it quick. Our sale is only on for a limited time.

Jealous? Us? Livid, actually.

Keep up to speed on the Cream Opening tonight as it happens, by following us on Twitter http://twitter.com/#!/GioGoiOfficial

*** Cream Opening Party ***

Thursday 16^th June

Main Room Opening Party

Paul van Dyk
Sander van Doorn
John O’Callaghan

Mixmag Terrace

Laidback Luke
Sunnery James
Ryan Marciano
UNION

For the mayhem that is the Cream opening party in Ibiza, make sure you’re plugged into our ‘as-it-happens’ tweeting from the night. We’ll be micro-reviewing the beats dropped, DJs spinning and clubbers clubbing.

Follow us people! http://twitter.com/#!/GioGoiOfficial

The Opening Parties are upon us and we’re after your pics. Whether you’re chilling out the morning after the night before, beautifully battered in some hedonistic hotspot or checking the White Isle out from afar on your yacht (rumours are P. Diddy has been checking our blog out, honest…), send in your Ibiza Clubbing photos.

If we use them on this here blog, we’ll send you some free stuff. Can’t say fairer than that! Simply send over to customercare@gio-goi.com with the subject line Ibizan Amnesia and let the good times roll. Cheers, Gio-Goi.

It’s revving up again, and we’re at the forefront of the action.

For the fourth season running, yours truly are sponsoring the dance mecca that is Cream @ Amnesia. And the opening night is THIS Thursday.

So for exclusive pics of the night, video clips and a bevvy of other need-to-know info, you need to keep checking back on WIRED.

For all you guys heading out there, good luck and we’re with you!

Fancy sending in your pics of Ibizan clubbing capers? Email them into customercare@gio-goi.com, and if we use them, we’ll sort you out with some mighty fine Gio-Goi clobber.

DJ Hardwell at the Emporium, kitted out in none other than Gio-Goi.

Normally a subscriber to the ‘stuff crap into my jean pockets until a growth size bump appears’ philosophy, I, Sam Doyle have undertaken to tote around a dashing Gio-Goi bag for the day to see how it changes my life for the better/worse.

Generally I accept that women tend to have the skinny on the practical side of life, so I’m undertaking this task with an open mind.

7.30am   Wake up. Look at bag. Bag looks at me.

7.45am   Gleefully realize that my manbag will comfortably hold a man-size lunch which will help in my fight to stem the flow of non-existing funds. Am carving up a cheese ploughman club (white bread), adding in a yorkie and a can of coke. Into the Tupperware. Into the bag. So far, A+++.

8.00am   Leave the house. Forgot my bag. Sh!t.

8.05am   Leave the house Part 2, back in the habit. Bag contains Oyster card, lunch, fags and other essentials. However, can’t quite resist putting my keys in my pocket.

8.30am   Packed tube. Sweaty tube. Keys in pocket drilling a lock size hole into my arse. Wish I’d put them in my bloke-tote. Have I found man’s new best friend?

9.00am   Arrive at work. Couple of wolf whistles from well-meaning colleagues, assuring me of masculinity. Fellow femme-financier Jo has back ache- from the weight of her Mary Poppins size holdall. Consider asking for danger money.

12.30pm   Sandwich eaten. Satisfaction reigns.  Tupperware replaced into bag, at which point I notice a number of teeny tiny interior pockets in which to store the contents currently sitting like landfill at the bottom. Nice touch.

5.30pm   Long day, and it’s time to hit the bar downstairs. Is it me, or am I attracting some strange looks? Spot another guy in the pub garden crowd with a manbag. Our eyes meet. With an almost imperceptible nod, he acknowledges our similar sartorial choices. It’s like driving a mini.

6.30pm   Back on the tube. Nabbed a seat. Can’t resist casting admiring looks down at the new addition nestled on my lap. Look up and have cleared a 3m radius on an otherwise packed carriage. Apparently repeatedly staring at crotch is not the way to go.

7.00pm   Made it home. Passed Go. Collected £200 smackers. Am looking at the world through new accessor’eyes (geddit?).  Have to admit, there really is something in this Manbag movement, and apart from accidentally velcroing myself to the hosiery of a pensioner on the Northern Line it has been a successful experiment.

11pm   Smugly hang bag on back of bedroom door. Quite a jolly addition. Lawrence Llewellyn Bowen eat your heart out. Night night manbag.

7.30am   Wake up. Look at bag. Bag looks at me…

Interested in owning your very own piece of bloke-tote action? Check out our bags now. Or has this model, Briley caught your eye? Check out the Briley Bag.

Dutch pop icon Bertolf, donning Gio-Goi for an acoustic number

For the full image gallery, check out our official facebook page.

Voted ‘Best Global Club’ Amnesia remains one of the most famous dance destinations in the world. And the long-reigning Thursday night Cream residency continues to rule the partying calendar and attract the pre-eminents of Ibizan night life. Past attendees have included Leo Di Caprio, P. Diddy and Elle Macpherson to name a few.

So with Cream @ Amnesia’s crazy history this historic pairing quickly became the ultimate partner in crime for Gio-Goi. And to celebrate our sponsorship of Cream for the 4th season running, we’ve released a series of guy-tees and lady-tops to keep those hedonistic flashbacks alive.

So whether you’re packing your bags and fancy looking the part, or want to don these limited run styles as a badge of honour upon your triumphant return, jump all over these nifty numbers sooner rather than later.

> Men’s Cream Tees >Women’s Cream Tops

Name: Amy Large aka Large-Pants, Largey etc

Gio-Goi Position: Website Mistress

My favourite Gio-Goi style at the minute has to be: There’s still nothing better than throwing on one of our hoodies, so I’m going for the Rhyme Sweat.

What’s your Gio-Goi highlight so far: Re-launching  the site in October last year, and then again this month. It’s great to see a load of hard work coming together.

My daily uniform is: Lots of slouchy jersey… hareem trousers, vests that sort of thing.

My first album was: Embarrassing. Best Dance Music in the World Volume 1? Followed by 2, 3, 4… I’m a creature of habit.

Best gig you’ve ever been to: Watching the Foo Fighters at Reading years ago. Absolutely amazing.

My worst job ever: Packing leaflets in a windowless factory in between terms at uni. An alarm would sound if you placed your finished box on the scales and it was under or over weight. I lasted 3 days before I ran out for lunch and didn’t come back…

The strangest thing I’ve ever seen: Foetus in foetu. I can’t cope even thinking about it.

If I had a time machine, i’d: Probably do something cunning (and totally unimaginative) like go back and invent the internet, and take the cash.

Have I ever been arrested? No. Although I have been in the back of a police van after being swept up in some delinquent behaviour. Wrong place, wrong time…

Strangest dream you’ve ever had: I had a recurring dream of running through a safari park… I looked down and I had giraffe legs.

Favourite saying: Upstairs for thinking, downstairs for dancing.

If quizzes are quizzical, what are tests? Testicles. There I said it, Testicles.

Here’s something that should whet the appetite of all you fashion-conscious, music-lovers out there – Gio-Goi has arrived in shopping destination Buchanan Street, Glasgow.

And to celebrate, in conjunction with music mag demi-gods Clash, we threw a roadblock gig at Stereo for a host of competition winners and fans of the incredible line-up including The Subways, the Young Aviators.

Watch this short edit of the night to see how it went down.

It’s been a while, but The Subways are back on the scene. And what better way to kick off their UK tour than with a free gig for their Glaswegian fans – courtesy of Gio-Goi. Taking place at Stereo in the heart of Glasgow city, the celebrations were twofold as Glasgow’s first Gio-Goi store now graces Buchanan Street.

The evening, that took place in association with Clash, started off with audible excitement as eager fans donned their wristbands, clutched their complimentary Kopparbergs and waited patiently for the bands to begin.

Kicking off proceedings were Glasgow-based Irish boys, Young Aviators. Drawing in a host of local fans, the band tore through their half hour set with an enthusiasm that mirrored the crowd’s. Drummer, Markey, got so carried away that his bass pedal fell apart in the middle of their set, but he redeemed himself without too much interruption, and did so with a smile on his face.

Next up were the headline act: The Subways. After recently completing their new album, ‘Money & Celebrity’, the band were clearly excited to get back out on stage. They had new material to unleash on the audience and the audience were more than ready to hear it. Reactions from the crowd barely faltered between new and old material, with obvious exceptions.

Early on in their set ‘Oh Yeah’ provoked a surge of energy, and with such a punchy chorus fans found it almost impossible to avoid singing along. The ferocity with which the band charged around the stage (although drummer, Josh, understandably stayed seated) was baffling. How they manage to keep the music on form, I just don’t know. It’s pretty safe to say that The Subways give all they’ve got in their performances, whether it’s to 300 people in Stereo, or a crowd of thousands at Reading Festival.

Billy cupped his ears screaming “Come on!” at the crowd. With a frenzied look on his face that almost bordered on maniacal, he seized his guitar, snarled at the audience and ripped into the next song.

By the time the band got on to ‘Rock and Roll Queen’ it was like a scaled-down festival. People were raised onto the shoulders of their mates while a continual stream of crowd surfers emerged, each surfer waiting patiently for the launch pad on the stage to clear and then throwing themselves back into the masses.

“Off! Off! Off!” came the chant from the crowd. Had they had enough? Of course not – they wanted Billy to strip down and expose his tattooed torso. He was happy to oblige, but when the chants moved on to Charlotte, she was less keen.

Then for the encore. But is it technically an encore of the band don’t actually leave the stage? Instructions came from Billy – they would just turn around and if everyone cheered loud enough, they’d turn back around a play a couple more songs. It would have been very awkward if people didn’t play along, but fortunately the arrangement panned out quite nicely.
As is the beauty of such intimate gigs, a handful of lucky fans clinched photos and autographs, but everybody left with a smile on their face and The Subways ringing in their ears.

Review courtesy of Clashmusic.com

You’ve booked your flights and found a crash pad. There’s only one thing left to sort: THE Ibiza party schedule. With less than a month until the season starts, it’s time to think about where you should be spending your nights once the sun’s gone down (and come back up). It may only be small but the white isle has more parties than Plan B has awards. So, if you want to make sure that it doesn’t go Pete Tong this summer have a gander through our Ibiza 2011 guide.

Without a doubt, top of your list should be legendary club Amnesia. This award winning dance mecca has been hosting world famous nights since it became Ibiza’s first club back in the 1970’s. And no self respecting dance music fan should miss Cream on Thursdays. The 2011 opening party is set to rock Ibiza on Thursday 16^th June with Paul van Dyk at the decks. Gio-Goi is sponsoring the 17^th Cream season so whilst we may be slightly biased, we can’t stress enough how bleedin’ good this night is. We’ll see you there.

If you are in any fit state after the night before, on a Friday you need to get yourself to Pacha. The main man himself Mr Pete Tong will be spinning the decks every week. There’s a reason this guy’s name has become part of the English language.

Sunday nights should be spent in the presence of another Ibiza legend Judge Jules who gives the day of rest a whole new meaning. Judgment Sunday at Eden is a trance lover’s paradise and is the only way to end your weekend. You’ve been warned.

Finally, if you’re still standing on Monday, head to the world’s largest nightclub Privilege where music maestro & Gio-Goi afficianado Tiesto is back to entertain the masses. Considering he previously sold out Privilege twice in 3 days (the club holds a mere 10,000 people), we’d say he’s pretty good.

So, there you have it- our guide to the party capital of the world. We’d love to say more but frankly there just isn’t the space. Have a good one.

Sign up to the newsletter and be in with a chance to win tickets to Cream @ Amnesia Opening Party.

What do Daniel Craig, Thierry Henry and Alex Turner all have in common? Cash to burn? A scary female following? Both on the money, but the answer we’re looking for is this… They’ve all been spotted wearing a Harrington jacket in recent months.

Since its inception in 1937, this jacket has become THE badge of style spreading from screen to street, and quickly adopted by all men mod in the 60s. Over the years, a range of enviably famous guys have donned the Harrington; from movie stars (‘King of Cool’ Steve McQueen) and superheroes (Christopher Reeves’ Superman) to indie guys (Arctic Monkeys’ Alex Turner) and house legends such as Chase & Status (count the Harringtons in the new release Blind Faith).

So whilst giving a respectful nod to Harringtons gone by, we’ve come up with our own Gio-Goi spin on things. Featuring ribbed waist-section, and zip-thru detail for that classic Harrington fit, our Joeprimo carves out its own niche with a topside of stand-out check. Team with trousers and a shirt, polo and jeans… either way, this lightweight checked jacket screams attitude. We can’t promise that you’ll become an international love God overnight but at least you’ll look the part.

If it’s good enough for 007… Shop Joeprimo Jacket Now!

Nailing the laidback look is hard. One too many slouches or jersey folds and you’re off the sports-chic track and veering dangerously into slobbing territory. Our answer to your sportswear woes? The Averis Joggers.

These super soft drop-crotch trousers come in black or grey and hit the right high note with the fashion-forward shape. All the plus points of leggings mixed with a dollop of street. To finish your look, layer, layer, layer. Jersey racer backs, zip thrus, lightweight jackets… you get the idea.

Shop Averis Joggers Now!

Sick of seeing the same airbrushed advertising crap, we commissioned ‘Live Who You Are’ a series of short films to celebrate our 21st year.

Each episode focuses on a topic, charting the beliefs, musings and demons from the great and the good of Manchester. Rants from cult personalities such as Alan Erasmus, Clint Boon, Justin Moorhouse and Mike Joyce mix it up with ticket touts, comedians, doctors, solicitors, addicts, footballers, musicians and actors.

To see the full series, click through to our Live Who You Are campaign page.

To celebrate the opening of our first UK store in Union Square, Aberdeen, Gio-Goi threw a phenomenal secret Plan B gig, complete with late night Chris Lake set.

Packed to the rafters with Gio-Goi competition winners, this night was one to be remembered. Delivering a fresh acoustic set, Plan B did us proud.

For more Gio-Goi Plan B images and videos, check out our Music Page for the main man. Or shop the As Seen on Plan B collection. Spoilt for choice you are!

At the secret gig to announce the opening of our Aberdeen store, Plan B performed a live acoustic set, including this version of Charmaine… enjoy.

Buy the Album now. Only £10 through the official Gio-Goi site.

Recently voted by Mixmag’s masses as ‘the greatest DJ of all time’, Tiesto’s star, after 17 years of performing is still in ascension. And the latest release from the Netherlands’ born musician ‘Beautiful World’ with DJ Mark Knight is set to grab this summer’s playlists by the scruff yet again.

For more info on the starring Dazl Crew view our blog post here.

Starring bonafide Gio-Goi gear from the nineties, Blind Faith from Chase & Status evokes a real nostalgia for some crazy warehouse raves gone by. View the video now.

The Big Snow Festival, Andorra, 13th-20th March 2011. Sponsored by Gio-Goi. Line up included Devlin, Example, Judge Jules, Goldie, Scott Mills and Brandon Block.

How do most 9 year olds spend their weekend?  Playing on the computer?  Kicking a football?  Not if you’re a member of The Dazl Crew, a cheerleading boy troupe from Leeds.  These young lads recently spent their free time shooting the latest music video for world renowned DJ Tiesto.  Not bad for a bunch of kids from some of the most deprived areas in the North.

They may be Europe’s only boy’s cheerleading squad but The Dazl Crew have made a huge impact since they got together in 2009.  The boys aged 9-14 have already picked up trophies at the British Cheerleading Association’s International Championships and last year raised £14,000 worth of funding.    Forget girls doing high kicks because these boys are firmly putting some urban attitude into cheerleading.

And now they are set to become a sensation in the new music video for Tiesto and DJ Mark Knight’s single Beautiful World where they can be seen showing some serious moves.  Clad in Gio-Goi for the video, squad member Harvey Pratt, aged 9, says, ‘I’m getting the feeling of becoming Billy Elliot.’  There may not be a ballet pump in sight but these boys really are living out the kind of film fantasy most of us could only dream of.

Name: Jo Bohling aka JoBo
Gio-Goi Position: Marketing Guru

My favourite Gio-Goi style at the minute has to be: The Drill Shorts. I’ve got all three colours and chuck them on day in day out in the summer.

My Gio-Goi highlight so far: Has to be the secret Plan B gig for our Aberdeen store opening. Plan B did an incredible acoustic set, and the club was rammed with Gio-Goi competition winners. The free drink was gratefully received too.

My daily uniform is: Boring me to tears.

My first album was: Adam and the Ants. Prince Charming. Not too embarassing…

Best gig you’ve ever been to: Radiohead, Victoria Park back in 2000.

The last night out I had:  Sunday night at Fashion Kicks in Manchester.

If I was a drink, I’d be: A Bloody Mary

My worst job ever: I worked as a kitchen help at our local pub in the school holidays. Boil in the bag meals! Nutritious.

The strangest thing I’ve ever seen: I made the mistake of laughing at a storage unit on fire… only to find out it was my storage unit. Karma’s a bitch.

If I had a time machine, i’d: Go back the last Euro millions draw.

My biggest backfire: Trying to impress someone at an auction by bidding up the lot. And being landed with it.

Have I ever been arrested: Yes, just the one time. For being naked outside my friend’s house having slept walked out of the window. I was trying to break back in at the time.

If quizzes are quizzical, what are tests?: Testicular

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