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Wired - The people, the influences and the daily dirt behoind Gio-Goi

Hardwell live at Ultra Music Festival 2012- sounding and looking incredible in Gio-Goi


The buzz bouncing off the Miami crowd at the Ultra Music Festival on Friday (13th) was electric. Gio-Goi clad DJ Hardwell said of the event, “‘Definitely one of the best gigs I ever did in my life. I expected much, but this… this was next level!” And judging from this insane video, we can appreciate why.

So sit back, relax and take in this 55 minute trip over your lunch break, and prepare to be booking next year’s holiday early. Enjoy.

Envying Hardwell’s Gio-Goi Contraband tee? This style’s now sold out, but check out Trashed for a similar take.

Gio-Goi Contraband Trashed Tee

Video: Hereldeduke Vs. The Snowman


‘The Snowman’ gets a dubstep festive makeover, courtesy of Hereldeduke.

Merry Christmas to one and all.

DJ Hardwell & Nicky Romero Official Teaser feat. Gio-Goi

DJ Hardwell & Nicky Romero Official Teaser feat. Gio-Goi

The Citroen DS3 Racing & Gio-Goi Pop Up Shop, Brick Lane

The Citroen DS3 Racing & Gio-Goi Pop Up Shop, Brick Lane

Launching… The Gio-Goi & Citroen DS3 Racing High-Tops



The long awaited Gio-Goi & Citroen DS3 Racing High-Tops have now hit the site, and are available to buy in Sizes 8, 9, and 10.

Using black tumbled leather with waxy finish, rubberised sole and soft leather lining, these trainers are engineered to ensure they flex perfectly with the movement of the foot whilst driving.

Shop Now


Citroen DS3 Racing Shoe by Gio-Goi- Teaser Video

Citroen DS3 Racing Shoe by Gio-Goi- Teaser Video

Mike Jennings, World Welterweight Champion for Gio-Goi Trakstar

Shot at the infamous Collyhurst Boxing Academy, Mike Jennings can be seen training, sweating and styling out looks from the Autumn 11 drop of Gio-Goi Trakstar- a collection of sport-inspired, fluro urban lines for serious hard hitters.

ARCHIVE FIND! PLAN B ACOUSTIC VERSION OF PRAYIN’

Feast your eyes and ears on this acoustic version of Prayin’ by Plan B. Shot at the Gio-Goi gig in honour of the Aberdeen store opening, this set was exclusive to only a generous handful of competition winners and you lovely blog readers.

And for a flashback to our S11 collection pics, modelled by Mr B see our selection below.

Pobba 11 Polo

Plan B for Gio-Goi

Plan B for Gio-Goi

IBIZA CLOSING PARTIES? AH, GO ON THEN. WIN WIN WIN!

Gio-Goi Competition. Win a week at the closing parties.

Have you ever seen a hoard of cocky VIPers, swanning past you in the club queue, looking effortlessly cool in their latest buys, smug in the knowledge that their night (and the booze consumption) is safely in the hands a willing assistant? Have you ever wanted to BE that cocky VIPer?

Well now’s your big fat chance. Picture it. You and three mates in Ibiza for one whole week (let them jostle for your affections). Sweet accommodation. Sweeter VIP club entries. A sunset boat trip. Transfers to and from the airports, clubs, trips. 100 smackers EACH to spend on Gio-Goi.com… Sounds alright doesn’t it?

Sign up to the Gio-Goi newsletter, and we will take that one lucky winner to those heady heights (with our very lovely competition partners Taste Ibiza who sort out all the organisational malarkey).

The competition is open now, and will close on the 1st September so get stuck in! Simply fill out a couple of details, and you’re in it to win it. SIGN UP NOW.

DJ VIMTO & JAH DIGGA RIP UP GLASTONBURY

Swathed in swagger and Gio-Goi, this MC duo from Nottingham went down a storm at the BBC Introducing stage at Glasto last weekend.

They’ve recently been likened by BBC reviewers as having a “style of delivery which recalls Dizzee and Tempz at their best.” so expect to hear them all over your radio soon!