Founded in 1988, Gio-Goi emerged from the dance revolution which swept Britain during the late 80�s and early 90�s.

Now in its 21st anniversary year, this unorthodox fashion brand still represents the excitement and progressive attitude of the second �summer of Love�. Be it in darkened warehouses, under the lasers of the super clubs or beneath the stars of the best festivals, the label is embraced by the crowds through to the DJ�s artists and bands that keep the essence of the Gio-Goi real and respected. With is undiluted fusion of music and fashion, the Gio-Goi tour bus travels around the UK�s festivals and music events, while also partying alongside world famous DJs and an army of dedicated clubbers in Ibiza. The journey continues.