Whilst we were boozing it up over Christmas, top Manc bloggers and fashion industry insiders Jordan McDowell (from Fashion Rambler) and Lynda Mojo (from Body Confidential) were busy awarding their 2011 Fashion & Beauty Awards - and we're chuffed to announce they awarded Gio-Goi the Menswear High Street Retailer Of The Year gong! Here's what they had to say about us...

"Born out of the Madchester movement to a tune of acid house and a Happy Monday beat, Gio-Goi burst onto the northern music scene in the late 1980s. By intermixing a love for late nights at the Hacienda with a thirst for style, the brand quickly became the major representative for a northern perspective on urban fashion. Fast-forward to 2011 and the brand opened their Manchester flagship in Manchester's Arndale Centre. The centre of the city and the original base for other northern success stories like JD Sports; Gio-Goi is in good company. The future can only be one illuminated by the bright lights of the DJ booth."

Cheers guys - we're making room in our awards cabinet and cracking open the celebratory beers as we type. Big congrats to all our fellow winners too - check out the full list here.

The biggest night of the year is upon us - New Year's Eve. To ensure your night is a good'un, follow our foolproof guide to what to wear...

In The Club

Fix up, look sharp

Squib Shirt: was £49.99, now £25, Tisher Chinos: £50, Bowes Trainer: was £60, now £30

Down The Pub

A spot of double denim never hurt anyone

Sarga shirt: £54.99, Dashed Jeans: were £74.99, now £37.50, Adair Hi-Top Trainers: were £100, now £50

House Party

Keep it cool and casual to see in the New Year round your mate's

Taint T-Shirt: £19.99, Demon Jeans: were £69.99, now £35, Bowes Trainers: were £60, now £30

Click here to shop all menswear

There's now up to a MASSIVE 70% off in the official Gio-Goi sale. Get involved: click here to shop menswear and here to shop womenswear.

With the Gio-Goi sale in full swing, we've gone and made things even sweeter by choosing our top five best sale buys. No bother...

1. Rover Sweat - was £54.99, now £27.50

The classic Gio-Goi hoodie, with our in-yer-face branding across the front. Not got one of these kicking about your wardrobe? Sort it out now.

Shop all sale sweats here

2. Jepper Jacket - was £49.99, now £15

To keep your cockles well and truly warmed, pair your new hoodie with this chunky puffa - take your pick from brown/yellow or blue/grey.

Shop all sale jackets here

3. Danger Cuff Jeans - were £74.99, now £37.50

There's no danger of going wrong with these twisted seam jeans with contrast stitch detail.

Shop all sale jeans here

4. Bovva Bag - was £8.99, now £2.70

We're practically giving away this nifty nylon gym bag, perfect for stashing your gear. It's no bovva, mind.

Shop all sale bags here

5. Bowes Trainers - were £60, now £30

Finish up your sale shop with a pair of our essential trainers. These crisp white Bowes with sharp green contrast are a classic.

Shop all sale footwear here

'The Snowman' gets a dubstep festive makeover, courtesy of Hereldeduke. Merry Christmas.

The Gio-Goi sale is officially ON, with savings of up to 50% to be had - think of it as an early Christmas present from us to you ('cause we're just nice like that). And as Xmas bonus, there's still time to order in time for the big day - just place your order before 2.30pm on Thursday 22 December (clicking on Express Delivery at checkout) to get your gear in time.

*Still* in need of some help getting sorted? Here's a selection of the best buys to put a smile on their face this Sunday...

Fill Yer, Erm, Stockings

For him: Nearmiss Hat - was £14.99, now £7.50

For her: Twostep T-Shirt - was £24.99, now £12.50

All-Rounders

For him: Bering Bag - was £34.99, now £17.50

For her: Forlorn Dress - was £49.99, now £25

Xtra Special

For him: Josser Jacker - was £119.99, now £83.99

For her: Jip Jacket - was £124.88, now £62.44

Shop all items in the men's sale here and the women's sale here

Since Gio-Goi's inception in 1988, our history has been an essential part of who we are. Click through now to be taken through our heritage timeline, from the Eighties rave scene in the North to standing alongside the biggest names in music today.

Our new Gio-Goi Official eBay Outlet is now live. Stocking past season styles at up to 50% off, this is the new insider trading tip to get your wardrobe packed with Gio-Goi. View Now.

Save yourself from a yuletide roasting and get shopping for your lady-love sooner rather than later this Christmas. As voted by the lasses at Gio-Goi HQ, these items are top of the wanted list.

"This longer length, super-warm Roydon sweat (pictured above) comes in a monochrome fairisle print which makes it perfect for Christmas. It's the sort of thing you just don't take off once you've got it so is top of my list, unless of course someone swoops in and gets it for me. Hint hint. " Amy, 28, Online Manager

"The Fess'Up Dress (pictured above) has been one of the most coveted numbers in the office for a while now. You can't see on this piccy, but on the reverse is an open back with red colour-pop detail which separates our LBD from the pack. This is EXACTLY what I'm after for the Christmas and the New Year clubbing season so it's top of my wishlist." Jill, 24, Merchandiser

"I reckon if you're going to get a Chrimbo pressie from Gio-Goi, you're best to go classic. Take the Charm Top- racer back, large ever-so-sparkly logo... job done. And for anyone who's feeling the winter pinch, can't harm to mention this is style is currently on Sale. Just don't tell her that..." Amanda, 22, Design

"I'm pretty shocking with timekeeping and would love a new watch, but don't really want one that's going to fade into the background. Cue one of these fluro timepieces that I'd wear with more muted outfits so it stands out." Effie, 24, Marketing

Gio-Goi Parkour Shoot, AW11

Disorder Mag Interview with our Head of Design, Steve