The biggest night of the year is upon us - New Year's Eve. To ensure your night is a good'un, follow our foolproof guide to what to wear...

In The Club

Fix up, look sharp

Squib Shirt: was £49.99, now £25, Tisher Chinos: £50, Bowes Trainer: was £60, now £30

Down The Pub

A spot of double denim never hurt anyone

Sarga shirt: £54.99, Dashed Jeans: were £74.99, now £37.50, Adair Hi-Top Trainers: were £100, now £50

House Party

Keep it cool and casual to see in the New Year round your mate's

Taint T-Shirt: £19.99, Demon Jeans: were £69.99, now £35, Bowes Trainers: were £60, now £30

Click here to shop all menswear

 

'The Snowman' gets a dubstep festive makeover, courtesy of Hereldeduke. Merry Christmas.

Student populus of the North, we are throwing our first exclusive Student event at the Gio-Goi Manchester Store TOMORROW.

As well as a whopping 20% discount, we'll have beer on hand (what kind of student event would it be without our frothy friend) and white hot entertainment in the form of DJ duo Heavy Feet.

So get your mates, course pals, hall Bobsleigh team to the Manchester Arndale from 5pm-9pm.

Want to know what's going down in our Manchester store in real time? Head to the blue bird and follow the brand @giogoiofficial or the store @giomanchester.

The Cream, Amnesia P-A-R-T-Y is now fully ramped and the deadly line-ups are set to continue throughout the season.

So take a gander at the Cream Dream Team below, and congratulate yourself on stellar organisational skills for booking THE trip already, or prepare to reach for your holiday fund. It's one or t'other.

Thursday 21^st July

Main Room

Paul van Dyk
Ferry Corsten
Gareth Wyn

Mixmag Terrace

Calvin Harris
Chris Lake
Anthony Probyn
Jemmy

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Thursday 28^th July

Main Room

Paul van Dyk
Eddie Halliwell
Adam Sheridan

Mixmag Terrace Presents Super You&Me

Laidback Luke
Fake Blood
Wynter Gordon (Live PA)
James Dutton

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*** Cream Ibiza Birthday ***

Thursday 4^th August

Main Room

Paul van Dyk
Ferry Corsten
Gareth Wyn

Mixmag Terrace

Calvin Harris
Laidback Luke
Sean Hughes

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Thursday 11^th August

Main Room

Above & Beyond
Eddie Halliwell
Adam Sheridan

Mixmag Terrace Presents Super You&Me

Laidback Luke
Wolfgang Gartner
Sean Hughes
Plus an exclusive live performance by one of the UK’s hottest artistes TBA

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Thursday 18^th August

Main Room ‘Group Therapy Album Launch Party’

Above & Beyond
Ferry Corsten
Jaytech

Mixmag Terrace

Calvin Harris
Eddie Halliwell presents EDIT
Michael Woods
James Dutton

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Thursday 25^th August

Main Room

Paul van Dyk
Giuseppe Ottaviani
Marcus Schössow

Mixmag Terrace presents Super You&Me

Laidback Luke
Wolfgang Gartner
MC V.I (Live PA)
Anthony Probyn

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Thursday 1^st September

Main Room

Above & Beyond
Sander van Doorn
Gareth Wyn

Mixmag Terrace

Calvin Harris
Chris Lake
Burns
Andy Mac

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Thursday 8^th September

Main Room

Paul van Dyk
Eddie Halliwell
John O’Callaghan

Mixmag Terrace Presents Super You&Me

Laidback Luke
Congorock
Grace Regine (Live PA)
Sean Hughes

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Thursday 15^th September

Main Room

Above & Beyond
Ferry Corsten
John O’Callaghan

Mixmag Terrace

Calvin Harris
Michael Woods
Burns
Anthony Probyn

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*** Closing Party ***

Thursday 22^nd September

Main Room

Paul van Dyk
John O’Callaghan
Gareth Wyn
Adam Sheridan

Mixmag Terrace

Calvin Harris
Chris Lake
James Dutton

Not too shabby eh? For more info on Cream, sponsored by Gio-Goi, or to buy tickets, click here http://www.cream.co.uk/amnesia/

Have you ever seen a hoard of cocky VIPers, swanning past you in the club queue, looking effortlessly cool in their latest buys, smug in the knowledge that their night (and the booze consumption) is safely in the hands a willing assistant? Have you ever wanted to BE that cocky VIPer?

Well now's your big fat chance. Picture it. You and three mates in Ibiza for one whole week (let them jostle for your affections). Sweet accommodation. Sweeter VIP club entries. A sunset boat trip. Transfers to and from the airports, clubs, trips. 100 smackers EACH to spend on Gio-Goi.com... Sounds alright doesn't it?

Sign up to the Gio-Goi newsletter, and we will take that one lucky winner to those heady heights (with our very lovely competition partners Taste Ibiza who sort out all the organisational malarkey).

The competition is open now, and will close on the 1st September so get stuck in! Simply fill out a couple of details, and you're in it to win it. SIGN UP NOW.

Swathed in swagger and Gio-Goi, this MC duo from Nottingham went down a storm at the BBC Introducing stage at Glasto last weekend.

They've recently been likened by BBC reviewers as having a "style of delivery which recalls Dizzee and Tempz at their best." so expect to hear them all over your radio soon!

Following the overwhelming success of the first event in 2010, Strawberry Fields Festival returns bigger and better in 2011 at its home in the beautiful Leicestershire countryside.

Taking place at Cattows Farm in Heather from Friday August 26 - Sunday 28, the festival has grown from a one day event to three in only its second year and boasts a sick line up. Having made the shortlist for Best New Festival and Best Small Festival at the 2010 UK Festival Awards, SFF2011 promises to offer even more this time around with five performance arenas featuring music from internationally renowned artists through to the best emerging acts.

And never ones to miss out on a top notch party, the Gio-Goi tour bus is rolling in to the Leicestershire countryside with an all star line up that includes Hacienda legend Graeme Park who will be dropping some classics, strongly supported by ‘Toolroom’ residents Pete Griffiths, Mark Storie and Matt Smallwood as well as our ‘Leaders Of The New School’ Ant Brooks and Sonny Wharton.

Smashing the Dance Arena this year will be Kissy Sell Out and Funkagenda with Jaguar Skills, Logistics, NuTone, A-Skillz and Pete Jordan also on the bill.

The Main Stage will be headlined by Kelis and Mystery Jets and will also feature performances from Beardyman, The Rifles, Get Cape Wear Cape Fly, Alice Gold and The Moons.

For more information on the festival, full line up details and tickets, head to strawberryfieldsfestival.co.uk

For the mayhem that is the Cream opening party in Ibiza, make sure you're plugged into our 'as-it-happens' tweeting from the night. We'll be micro-reviewing the beats dropped, DJs spinning and clubbers clubbing.

Follow us people! http://twitter.com/#!/GioGoiOfficial

The Opening Parties are upon us and we're after your pics. Whether you're chilling out the morning after the night before, beautifully battered in some hedonistic hotspot or checking the White Isle out from afar on your yacht (rumours are P. Diddy has been checking our blog out, honest...), send in your Ibiza Clubbing photos.

If we use them on this here blog, we'll send you some free stuff. Can't say fairer than that! Simply send over to customercare@gio-goi.com with the subject line Ibizan Amnesia and let the good times roll. Cheers, Gio-Goi.

It's revving up again, and we're at the forefront of the action.

For the fourth season running, yours truly are sponsoring the dance mecca that is Cream @ Amnesia. And the opening night is THIS Thursday.

So for exclusive pics of the night, video clips and a bevvy of other need-to-know info, you need to keep checking back on WIRED.

For all you guys heading out there, good luck and we're with you!

Fancy sending in your pics of Ibizan clubbing capers? Email them into customercare@gio-goi.com, and if we use them, we'll sort you out with some mighty fine Gio-Goi clobber.

It’s been a while, but The Subways are back on the scene. And what better way to kick off their UK tour than with a free gig for their Glaswegian fans – courtesy of Gio-Goi. Taking place at Stereo in the heart of Glasgow city, the celebrations were twofold as Glasgow’s first Gio-Goi store now graces Buchanan Street. Continue Reading

You’ve booked your flights and found a crash pad. There’s only one thing left to sort: THE Ibiza party schedule. With less than a month until the season starts, it’s time to think about where you should be spending your nights once the sun’s gone down (and come back up). It may only be small but the white isle has more parties than Plan B has awards. So, if you want to make sure that it doesn’t go Pete Tong this summer have a gander through our Ibiza 2011 guide. Continue Reading

Recently voted by Mixmag’s masses as ‘the greatest DJ of all time’, Tiesto’s star, after 17 years of performing is still in ascension. And the latest release from the Netherlands’ born musician ‘Beautiful World’ with DJ Mark Knight is set to grab this summer’s playlists by the scruff yet again.

For more info on the starring Dazl Crew view our blog post here.

Starring bonafide Gio-Goi gear from the nineties, Blind Faith from Chase & Status evokes a real nostalgia for some crazy warehouse raves gone by. View the video now.