Since Gio-Goi's inception in 1988, our history has been an essential part of who we are. Click through now to be taken through our heritage timeline, from the Eighties rave scene in the North to standing alongside the biggest names in music today.

Our new Gio-Goi Official eBay Outlet is now live. Stocking past season styles at up to 50% off, this is the new insider trading tip to get your wardrobe packed with Gio-Goi. View Now.

Save yourself from a yuletide roasting and get shopping for your lady-love sooner rather than later this Christmas. As voted by the lasses at Gio-Goi HQ, these items are top of the wanted list.

"This longer length, super-warm Roydon sweat (pictured above) comes in a monochrome fairisle print which makes it perfect for Christmas. It's the sort of thing you just don't take off once you've got it so is top of my list, unless of course someone swoops in and gets it for me. Hint hint. " Amy, 28, Online Manager

"The Fess'Up Dress (pictured above) has been one of the most coveted numbers in the office for a while now. You can't see on this piccy, but on the reverse is an open back with red colour-pop detail which separates our LBD from the pack. This is EXACTLY what I'm after for the Christmas and the New Year clubbing season so it's top of my wishlist." Jill, 24, Merchandiser

"I reckon if you're going to get a Chrimbo pressie from Gio-Goi, you're best to go classic. Take the Charm Top- racer back, large ever-so-sparkly logo... job done. And for anyone who's feeling the winter pinch, can't harm to mention this is style is currently on Sale. Just don't tell her that..." Amanda, 22, Design

"I'm pretty shocking with timekeeping and would love a new watch, but don't really want one that's going to fade into the background. Cue one of these fluro timepieces that I'd wear with more muted outfits so it stands out." Effie, 24, Marketing

The Disorder mag party, thrown in celebration of their 37th issue feat. cover star Example, was not only a showcase in a night out done well but our latest Gio-Goi Contraband styles. Check out a selection of pics from the night here or the full album on our facebook page.





And on the theme of celebrating, the high-top junkies amongst you will be chuffed to know that the Citroen DS3 Racing High-Tops are back and available to buy now. The first injection was a complete sell out within days, so with limited units available our advice would be to put pedal to the online metal.

And lastly, but by no means leastly, we're about to bring you a gift idea you will hate us for (who really wants to start mulling over the complexities of Christmas yet?) and love us for in equal measures.

Introducing the Navvy Knitted Hat, complete with pom pom and dangly toggle bits. More seriously though, this number wil not only serve to keep shell-likes cosy for incoming winter but also lends some serious cred to any outfit. Little known fact; stitched in is a line you'll find on a number of our styles "118-135BPM" which just so happens to be the Beats Per Minute tempo for most dance music tuuuunes.  Now you know!

The sun is shining and sale is running riot. What could be better?! With up to 30% off current season lines, and 70% off clearance lines, now's the time to jump in and give the man (or woman) in the mirror a wee spruce.

Shop Menswear Sale

Shop Womenswear Sale



The long awaited Gio-Goi & Citroen DS3 Racing High-Tops have now hit the site, and are available to buy in Sizes 8, 9, and 10.

Using black tumbled leather with waxy finish, rubberised sole and soft leather lining, these trainers are engineered to ensure they flex perfectly with the movement of the foot whilst driving.

Shop Now

Launching... Our Womenswear Lookbook AW11

Taking wardrobe classics, such as modest pair of Chinos, and adding a twist is the smartest way to bring threads up to date. This week we're launching a range of styles which have achieved exactly that, through contrast edging, collars and cuffs.

Our Drum Trousers have proved a massive hit with Gio-Goi fans. The simple Chino shape in a mid cream, has been moved on a step by bringing up the length a couple of inches and adding the fine blue stripe fabric to fashion-roll hems.

Equally, the Prang Polo (available in Navy and Charcoal) is an easy go-to. Denim, chinos and shorts all make easy pairings. But to stop your look fading into the background, contrast collars and highlight chest details work together to bring you up a sartorial notch.

For those occassions requiring a finessed turn-out, reach for the Snape shirt. Set apart from workwear by the darker design details, tuck in for streamlined style or leave loose to nail smart-casual. Easy when you know how eh?

 

It's about time Gio-Goi came back to where it all started. Gio-Goi Manchester opens its doors on the 25th of this fine month in the Arndale. Drop by to see our new store fit and the latest Autumn 2011 range.

And to celebrate, we are re-creating one of the raves, thrown by Gio-Goi brand forefathers at Moho Live. For tickets to this one off event see details above, click through to our competition page now.

Can't quite bear to think about heavy winter jackets as yet? Fair enough.

May we suggest in their place our quilted numbers, available as both menswear and womenswear. Light enough to grab on your way out, but warm enough to keep you going when the pub garden chill kicks in, these new lines are great for the transitional seasons.

School days.  They’re supposed to be fun, carefree, the best time of your life…  No, we don’t remember it like that either and neither does this guy. 

It’s tough.  One dodgy backpack and you’re screwed for the rest of your term days- which is where we hotstep in.  Our New Skool range aims to separate geek from chic in one swoop. Think simple stylish lines that look make the grade either side of those gates. 

First step – the bag.  Try the Bookee Bag for all your, erm, books or the Bering bag for something a bit bolder.  Team with a Deepa Tee and Kaos Knit and you have the foundations of student-style well done.

Cross your t's and dot the i's, by investing in a playground worthy Winter warmer. Check out the uber trendy quilted Squeeler Jacket or the Joser Jacket which comes in a freeze-rejecting wool mix and oversized pockets for storing protractors, calculators, illicit chewing gum stashes and the like.

Top off with a rousing re-enaction of Canned Heat in your next assembly, and you'll be destined for top of the class. Promise.

Perfect for the in-between seasons, this lightweight oversized-neck jumper is a great additional layer.

The Ecowel Top comes in a soft jersey black and would be right at home over denims, shorts and your finest trewsers. And not a bad sartorial choice bank-balance wise either at only 35 smackers. Shop Now

Come the end of this week, Gio-Goi.com will be shipping internationally. From Alabama to Zimbabwe, there will be no limits to our Gio-Goi brand fans. We'll announce the launch as soon as it's live on this here blog.

We're not ones to wish the last sunny days of Summer away, but the sight of mini-diva Dionne in our Reachout Hoodie has us thinking about snuggling up in a brand new sweat. Hop to the head of the queue and secure yours now- this sellout style comes in Frost Blue (pictured above) Charcoal Marl, Panther Pink and Winter White. Shop Now

New to the site this week...

Soft jersey and fine knit layers work with lined joggers and relaxed, cuffed denims to make the ultimate lounge-lover wear. Keep to navys, greys, whites, blacks and neutrals with highlight pops for timeless casual style. Perfect for the morning after the night before. Shop Now.

Acidic fluro tees with graphic statements, contrasted with shorts, denims and cuffed trousers really pop with colour block accessories. The sun is shining and the weather is sweet so clash up during the day, and pare back at night for authentic Ibizan cool. Shop Now.

Cultivate great Gio-Goi cred early on, with New Skool- a selection of black, white and grey lines perfect for term time, and stylish enough for town. Shop Now.

We Sale it like we mean it. 20% off? Pssssshhh 30% off? Nah. 50%-75% off? Much nicer ring to it.

Get all you're Gio-Goi gear at a whacking discount in our ultimate Sale event. You've got about another week to bag it or lose it, as our sale isn't hanging around.

Not ones to flinch from a GRAPHIC graphic on a t-shirt, this week we're welcoming our new statement jersey tees to the site. Click through to see our collection of lady-print perfection.

Into your boxing? Into Gio-Goi? (well, we certainly hope so. You're here after all). Keep your shell-like to the ground for the introduction of our two Autumn collections to the site- Contraband & Trakstar. And in particular, some cracking images from British welterweight champion Mike Jennings (pictured above) donning both.

We're still punting for a half decent summer but fail to prepare for the season ahead, and prepare to fail. So manage your transitional wear like a pro and invest in a Jepper Gilet. If the khaki/lime combo has got you running scared, check out the black/charcoal and grey/blue versions.

We're getting straight down to it in the Gio-Goi Sale and keeping it clean by taking half off all reduced lines.

The Sale event won't last forever so fill your shopping basket 'til it runneth over sooner rather than later. Enjoy!

Heading to Ibiza? Look the part in our Cream meets Gio-Goi collaboration lines.

Featuring racer back shape, Cream & Gio-Goi logos and slim-fitting silhouette, these tees will take you from day to night (back to day again) easy peasy.

Ready your glowsticks!

Check these out for essential summer gear...grab them before they go forever.

Gio-Goi t-shirts - up to 50% off

Gio-Goi shorts - up to 50% off

Gio-Goi bags - up to 50% off

Hundreds of items available now in the Gio-Goi.com sale. Up to 50% off the best summer lines. Our pick of the A-team? The Stokey- Our short sleeved, contrast check shirt. Shop Now.

Essential links below!

Gio-Goi Menswear- up to 50% off  http://www.gio-goi.com/men.html

Gio-Goi Womenswear- up to 50% off http://www.gio-goi.com/women.html

Gio-Goi Tees- up to 50% off http://www.gio-goi.com/men/clothing/tees.html

Pile it high and pile it quick. Our sale is only on for a limited time.

Voted ‘Best Global Club’ Amnesia remains one of the most famous dance destinations in the world. And the long-reigning Thursday night Cream residency continues to rule the partying calendar and attract the pre-eminents of Ibizan night life. Past attendees have included Leo Di Caprio, P. Diddy and Elle Macpherson to name a few.

So with Cream @ Amnesia's crazy history this historic pairing quickly became the ultimate partner in crime for Gio-Goi. And to celebrate our sponsorship of Cream for the 4th season running, we've released a series of guy-tees and lady-tops to keep those hedonistic flashbacks alive.

So whether you're packing your bags and fancy looking the part, or want to don these limited run styles as a badge of honour upon your triumphant return, jump all over these nifty numbers sooner rather than later.

> Men's Cream Tees >Women's Cream Tops

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